In 1972, Bob Rich was the father of two tiny humans and wanted to investigate the kind of future he’d consigned them to. So, while writing up his PhD thesis, he did some side research on futurology: extending current trends to see where they led under a range of assumptions. The results horrified him: they accurately predicted today’s world. He has been an environmental and humanitarian activist since, which, given his current age, makes him a Professional Grandfather. The job specification is to strive for a tomorrow for today’s youngsters, and one worth surviving in. This means replacing a global culture of greed and aggression with one of decency, generosity, cooperation.