s. The book explores the Indian wedding not merely as a social event, but as a cultural, spiritual, and economic ecosystem that reflects India’s evolving identity.

While most wedding publications focus on trends, décor, or ceremonies, Knots of Splendour uniquely integrates Vedic philosophy, socio-cultural tradition, and business strategy into a single holistic narrative. It presents a competency-based framework and operating model designed to help transform India’s unorganized wedding sector into a structured, sustainable, and professionally governed industry — bridging the gap between heritage and enterprise.

With the global wedding industry valued at over USD 350 billion and India contributing nearly USD 75 billion annually, this book offers timely insight into one of the world’s largest and fastest-growing creative economies. Knots of Splendour provides a practitioner’s perspective on policy, education, and entrepreneurship in the Indian wedding domain, making it relevant not only to wedding professionals and cultural enthusiasts, but also to business leaders, policymakers, and academia.

Why this book stands out

1. The only book to present a holistic integration of Indian wedding traditions and a modern business model.
2. Introduces a competency framework that can professionalize and organize the wedding industry.
3. Positions weddings as a structured domain for employment, innovation, and sustainable growth.
4. Offers actionable insights grounded in anthropology, sustainability, and management science.
5. Serves as a bridge between Vedic wisdom and contemporary economic realities.